Tesla may not be as vulnerable to Apple's EV entry as some claim, say Morgan Stanley analysts.
Apple will need to focus on vertical integration if it wants to compete in the low margin vehicle business.
That doesn't mean Tesla isn't facing a slew of new challenges from the competition in a now-crowded industry.
In December, Reuters reported that Apple was targeting the EV market in 2024 with battery technology that "could 'radically' reduce the cost of batteries and increase vehicle's range."
The news caused Apple's stock to rise amid speculation of long-range 'iCars'. Talk has died down since, and Apple's stock is back down around $130 per share.