App Radar acquires TheTool to strengthen position in Europe and expand product offering
Posted Feb 23, 2021
Austrian app marketing company finalises six digit deal with Spanish competitor
Graz, AT; 23rd February 2021: App marketing company App Radar has acquired its Spanish competitor TheTool. The assets-only deal will expand App Radar’s presence in Europe and enable the app marketing company to offer a range of new features to its clients. It is one of the first major acquisitions of an App Store Optimisation Tool in the industry.
App Radar provides self-service tools and managed services that drive organic and paid user acquisition to companies including Rovio Entertainment, Wargaming and DEGIRO across 160 countries. TheTool specialises in data insights for app marketers, and its customer base with more than 400 customers will be taken over by App Radar.