The 295-unit luxury apartment tower proposed for Milwaukee's Historic Third Ward would rise 32 floors — a height roughly three to four times that of many of the neighborhood's older buildings.
But its location, at the Third Ward's northern entrance, is an appropriate spot for a high-rise that will complement similarly tall downtown buildings, according to its development team.
That message was delivered Wednesday to the Historic Third Ward Architectural Review Board, which did an initial review of the $140 million project.
The board granted conceptual approval, but another review will occur for final approval.
Known as 333 N. Water, the 365-foot high-rise "fits in the scale of other (downtown) residential buildings," said Devon Patterson, principal at Solomon Cordwell Buenz, the project's architect.