AP launches new Mizwada brand to support Saudi female artisans
May 02, 2021
RIYADH — Alwaleed Philanthropies (AP), chaired by Prince Alwaleed Bin Talal, announced the launch of their new brand Mizwada with the aim of supporting Saudi female artisans.
Mizwada, a brand that labels itself as a “bridge that connects our past to our present”, is unique partnership between Alwaleed Philanthropies and Teeb, a multi-disciplinary Saudi design and production company that produces handcrafted exotic wooden artistry.
The products are deeply influenced by decades of unique Arab and Islamic Culture. Through its partnership with Teeb, artisans that make the handcraft products for Mizwada will benefit from the sale of each product.