Anti-woke brands target conservatives, fuel parallel economy | Crain's Cleveland Business

From Bloomberg: 'For a whole bunch of reasons, people are looking to businesses and brands to share their values, to share their identity, to speak for them and address societal issues, especially if they feel that government is not up to the job,' said Tonia Ries, an executive director at the Edelman Institute, a branch of public relations and research giant Edelman.

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