15th December 2020
Whilst the pandemic has led to a significant improvement in sales performance at the Big Four supermarket multiples, new research highlights that it has also been another year of success for the food discounters with their sales on track grow 11% in 2020.
By the end of the year, Mintel predicts shoppers will have spent an estimated £24bn at discounters, mainly Aldi and Lidl. The researcher is also forecasting that the channel’s sales will top £31bn in the next five years, an increase of almost 30%.
The strongest players in the food discount sector, Aldi and Lidl, account for around 67% of the discount market (including food and non-food) and 13% of the total UK grocery market.