January 1, 2021
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A Letter from Our Cofounder:
Alaina Kaczmarski
When my cofounder Danielle and I sat down in August 2011 to brainstorm what launching an online magazine would look like, we had
a lot of lofty goals for this not-yet-existent company.
We were 28 and 25-years-old respectively, basically strangers. We both had full-time jobs to tend to, and let me just say, we had no idea what obstacles stood in our way. We simply believed the sky was the limit.