Son Ye-jin's many fans worldwide were eager to commemorate the event, as well as to let
Son Ye-jin know how much they appreciated her. Consequently, they have taken out ads in many places serving as public congratulations. Some of the more prominent ones include an outdoors advertisement at the MK Center. There's another large one outside Coex describing her as a Hallyu icon.
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But more than the flashiness of the individual large ads is the sheer breadth of advertisements throughout the city. These include smaller ads in the basement of Coex, other ads posted throughout various subway stations. Banner ads and videos also predominate the Internet, making