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Analysts witness birth of new SRI approach
A new investment style has emerged during recent months, say two leading analysts.
Meg Brown and Mike Tyrrell, sustainable investment analysts at
Citigroup, say they have observed more socially responsible investment
managers adopting what they call a 'financially weighted best-in-class'
approach.
This differs from conventional best-in-class analysis, under which fund
managers identify environmental and social risks and opportunities in
an industry sector and draw up a short list of the companies responding
most effectively to them.
By contrast, those using the new approach weight environmental and
social factors based on their potential financial effect and not

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