Analyst confirms online orders are increasingly important for convenience stores
Print
Online orders now account for one in twenty convenience store transactions, according to Lumina Intelligence.
The market analyst found in its UK Convenience Report 2021 that delivery through a website, app or store now makes up 4% of orders, with a further 1% coming from click and collect.
The report also highlights that convenience shoppers that use delivery have a 36% bigger basket than the in-store shopper and spend 128% more.
The average convenience store shopper that uses delivery purchases 4.5 items and spends £24.09 per trip. In comparison, the average in-store convenience store shopper buys 3.3 items and spends £10.56.