6/1/2021 3:16:19 PM GMT
Over the last 12 years of its existence, the crypto industry has attracted a lot of other industries. However, the sports industry has been one of the first ones to accept it and start joining crypto projects. It started with sports stars supporting certain altcoins, to admitting that they are investors, and then it led to some of them launching their own crypto projects.
Eventually, the crypto industry started partnering up with various sports brands, and even entire clubs, launching NFTs and expanding this connection even more. This allowed the fans to connect to their favorite players, purchase their merchandise, and support them in various similar ways. In return, the players were able to cut out the middlemen, like stores and various agencies, and cut the cost of merchandise meant for their followers and supporters.