An open letter to Eddie McGuire
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Dear Eddie,
You came to Collingwood when the club was on its knees – just ten years after their historical drought-breaking 1990 flag, the club was now a wooden spooner, struggling financially, and rudderless.
You poached premiership coach Mick Malthouse from his West Coast contract, and rebuilt Collingwood into an off-field powerhouse.
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You had to oversee the heartbreak of the 2002–03 grand final losses but, amazingly, after just two years out of the finals, the club was already trending back upwards. Despite losing a swath of experienced champions over 2007–09, Collingwood made the preliminary final in 2009, and won the flag in 2010.