An interview with Susanna Kempe, our new chairwoman
December 22, 2020
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At B2B Marketing, we are pleased to announce that we have a new chairwoman! So, just who is Susanna Kempe, what attracted her to the role, and what's her vision? David Rowlands, editor, spoke with Susanna to find out.
What’s been the story of your career to date? How did you first get into the world of B2B marketing, and how have you progressed to where you are today?
I didn’t know what I wanted to do after University, but I liked writing and so thought marketing might be quite interesting. I replied to an ad from IIR, the international conference and training company, for a marketing assistant role and they offered me the job. When they agreed to let me start in September so I could spend the summer as planned at a wonderful summer camp in Vermont in the US, I couldn’t think of a good reason not to accept, so I said yes.