Printing Process: Flexography
Goal: To Re-design and launch L’Oréal’s hair care products with inclusivity in mind.
A project to celebrate user diversity through packaging. The need to embrace inclusion in all aspects of business to not exclude people — has been an increasing priority recently. It may seem counterintuitive but the interesting paradox in the design world, is that by developing something for the minority – differently abled, the outcome is invariably better for the majority. While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for the others.