Comfy Snug Fit,
a menstrual hygiene brand from the house of Amrutanjan Healthcare Limited (Amrutanjan Healthcare), brings new hope in women hygiene market with its superior technology to provide affordable and high quality sanitary napkins.
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The brand is striving to provide hygienic menstruation solutions to cloth users, and will drive awareness campaign to educate cloth users about health and hygiene benefits of choosing sanitary napkins over cloth. It has roped in actress Shraddha Kapoor to drive awareness campaign around menstrual hygiene.
S Sambhu Prasad, Chairman and Managing Director, Amrutanjan Health Care Limited, said, âThe level of awareness and education regarding womenâs menstrual health and hygiene remains low and is still considered as stigma in major parts of our country. As a purpose-led company, we will launch a campaign aimed at raising awareness about womenâs health and hygiene, in an effort to empower the women of India. We at Amrutanjan Healthcare aim to elevate this issue, which is one of the major concerns in the country and provide hygienic high quality solutions at affordable price points. With this goal, we will strengthen our Comfy Snug Fit brand further. We are making sure we have robust distribution across the rural and rest of urban markets, ensuring easy accessibility of the product. Comfy has grown over five times in last five years and our ambition is to be in top three in next 2-3 years.â