Amid rising Covid cases, FMCG cos better prepared for minimal biz disruption
April 07, 2021
Companies are leveraging last year's learnings
With soaring Covid-19 cases and resultant lockdowns threatening to disrupt businesses, FMCG companies continue with the strategies that helped them tide through the pandemic last year. These include strengthening of direct-to-consumer channels, building optimal inventory levels, ensuring stocks are near the selling point and increasing the frequency of supplies to distributors and outlets in the impacted markets.
The essential nature of FMCG products and the changes put in place over the past year of operating amid the pandemic, would ensure minimal business disruption, FMCG companies told