The majority (85%) of consumers believe they are currently living with uncertainty, with more than half (52%) expecting this to last for more than 12 months, according to new research from Accenture, the latest in a series of consumer surveys that Accenture has been conducting to test the pulse of consumer outlook and sentiment since the start of the pandemic. This is bringing about an “Era of Volatility”, where an ongoing state of uncertainty is spurring people to change behaviors suddenly, and, often in, unexpected or contradictory ways.