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But some experts say Americans need to eat less meat to address the climate crisis.
There is a fundamental disconnect between fears of red meat bans, and the reality of growing sales.
The American love affair with beef is growing stronger. And that's fueling a crisis, according to environmental experts.
Beef is the best-selling meat in America, and the fastest growing in terms of sales. Beef sales soared 23.7% year-over-year to $30.3 billion in 2020.
"In March 2021, beef had the highest increase over pre-pandemic normal (2019) levels of all areas of the store — ahead of seafood, berries and chocolate," Anne-Marie Roerink, the founder of market research firm 210 Analytics, told Insider.