American Express, Principal Partner of Sydney World Pride, launches 'Express Yourself', via dentsu Mcgarrybowen and agency partners – Campaign Brief

American Express has launched a new creative platform via dentsuMB, to celebrate its three-year principal partnership with the Sydney Gay and Lesbian Mardi Gras and the upcoming Sydney World Pride in 2023 – tipped to be the largest event held in Sydney since the 2000 Olympic Games.


The ‘Expres

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