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Shortly after the state of California filed a lawsuit against Amazon alleging
deceptive prices, Amazon agreed to pay $2 million in penalties and
restitution.
Under the stipulated judgment, Amazon is restrained from
using an advertised reference price based on a formula, algorithm,
or other method that produces misleading or false results until
April 1, 2024. Amazon cannot advertise a reference price unless it
provides:
(1) a clear and conspicuous hyperlink to a clear and exact
definition of the term; and,
(2) the definition includes a statement that the reference price