New food label focused on center-store consumables categories
Amazon has added a new food line called Aplenty to its private-brand grocery roster.
Sold online and in-store via Amazon Fresh supermarkets, Aplenty at launch includes such items as pita chips, potato chips, crackers, cookies and mustard, Seattle-based Amazon said Monday. Plans call for hundreds more Aplenty products to roll out over the next year, covering such categories as confections, salty snacks, cookies, crackers, frozen food, condiments, sauces, seasonings, baking mixes and pantry staples.
Aplenty also brings a better-for-you focus. Amazon said the products are “developed to the highest standards, with recipes rooted in quality ingredients” and contain no artificial flavors, synthetic colors or high-fructose corn syrup. The company added that Aplenty products are “rigorously taste-tested to exceed our customers’ expectations” and backed up with a “Delicious Guarantee,” in which customers can get a refund of the purchase price if not satisfied.