3 hours ago
Alwaleed Philanthropies, founded by His Royal Highness Prince Al-Waleed bin Talal, has launched a new homegrown brand in support of Saudi female artisans.
The project entitled Mizwada is also being spearheaded by Alwaleed Philanthropies’ Secretary-General, Her Royal Highness Princess Lamia bint Majed Al Saud.
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While being known for her role as a philanthropist in society, Princess Lamia has previously shared her desire to change the world, and the newly launched brand, Mizwada aims to work with female artisans in order to promote the concept of locally resources materials, which reflect the Kingdom’s heritage.