ALTN-ate: Singapore’s Tee Yih Jia unveils international expansion plans for locally-inspired meat-free range
Singapore's first locally-made meat-free brand ALTN, manufactured by Tee Yih Jia (TYJ) Food Manufacturing, is eyeing exports to Asia, EU, Oceania and US by Q2 of this year, as well as launching in its domestic retail market.
ALTN first launched into Singapore’s food service sector in December 2020, with 10 SKUs such as gyoza, shaomai, Hainanese chicken rice, spaghetti bolognese, chicken nuggets and sausage rolls.
Singapore-based TYJ is a manufacturer of frozen and ready-to-eat Asian convenience foods. Among the brands it produces include Spring Home (spring roll pastry, roti paratha, dim sum), Happy Belly (gyoza skin, wonton skin, mantou), Master Chef (crepe pastry), and Ryushobo (Japanese ramen).