Alleged victim-blaming ad for make-up wipe pulled in China after backlash

China's controversial ad by Purcotton pulled after backlash over alleged victim-blaming
CNN
1/11/2021
By Ben Westcott, CNN
© From Purcotton/Douyin
A still from the now-removed Purcotton advertisement which critics said appeared to "demonize" victims of sexual assault.
A controversial advertisement for make-up removal wipes has been pulled from the internet in China, after it prompted widespread backlash on social media over claims it "demonized" victims of sexual assault.
The advertisement, produced by Chinese cotton product brand Purcotton, shows a woman walking down a dimly lit street at night followed by a masked man. As the man begins to approach her, the woman is shown using a Purcotton wipe to remove her make-up, seemingly horrifying her would-be attacker and causing him to run away.

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