All the pieces matter: How Lego is winning adult hearts and minds

As the toy giant prepares to open its first ever Irish store on Grafton Street in Dublin, it’s clearer than ever that its enduring appeal has broadened out far beyond the children’s market

Related Keywords

Leicester ,United Kingdom ,Ireland ,Denmark ,Dublin ,London ,City Of ,Irish ,Danish ,Tom Eastaway ,Irish Lego User Group ,How Lego ,Grafton Street ,Lego Store ,Leicester Square ,Irish Lego User ,