For three years those are the headlines on aljazeera do stay with us the stream is coming up next. The head of the september twenty Fourth NationalElection Survey showed germans satisfied with the state of their economy this is easily the start news biggest tech Success Story the company was bought by microsoft in two thousand and eleven we bring you the stories to the shaping the economic world we live in counting the cost at this time on aljazeera. High on family ok im going to stream today a new bollywood film has people talking about the cost of the songs but most importantly about the message the importance of Mental Health and hygiene by bringing the story of one indian innovated to the big screen the films producer director and kos they are removing stigma around periods not all superheroes way capes this is. America superman. Spiderman. Like an indian. Man. I married but becoming. A cold big strong man not making country strong to see. Just. One strong mother strong sister strong then. The mists and to bruise around menstruation a monthly often painful part of life and adding to that lack of access to sanitary pads as a result girls miss. Or drop out of school the Economic Opportunities down the line and further reinforcing those to boot but one man i really get to them became well known for his low cost making machine of creating awareness about the unhygienic practices around menstruation in india he is in his own words explaining why he got stuck to it. In the middle. Of a small small get. Used to having something behind him this is something what is it. Is none of your business. That as others is being with this it is then they will begin her. Even. Nasty that blood would get under the cloak. Then and the stances of upper management to manage it. This remarkable story is the inspiration for the new film pad mad joining us now from our studios in london we have to call caught up with. Via skype from colorado in the United States by founder and c. E. O. Of ice thats a company that designs low cost health and Hygiene Products for girls and women every mumbai india Jaideep Mundell founder of aka innovations that a social enterprise that enables poor women to produce and distribute affordable eco friendly sanitary napkins guest welcome i just want to pause for a moment and say this phrase the welds first feature film about Menstrual Hygiene so. J. D. When you first saw that this was happening in your initial reaction was what. I think for me it was well this is a great conversation starter. A piece of me that came from this piece of mcdonald helped trying to kind of figure out how my in my lifetime going to educate these women about importance of hygiene because there are women dying every two minutes in childbirth just because they cant ask or perceived what tenderness is in this is really exciting for us to know that there is going to be a large scale conversation starter that might help our welcoming knowledge and jade it conversation starter for you what were you thinking you saw the post is bad math coming twenty eighteen and you felt like actually our story started with him only back into the then weve got it the first in it he looked up and in the northern part of india so and i have been knowing him for almost ten years now and make so i mean nothing when this race and before we started the. Effect become isolation on the bus but you know asian documented by thats you know its obvious and i knew that who managed to get it but if you know so what i mean to it in effect become isolated was is innovation. And the footnotes with a collaborator and even if so so and then we moved on i mean are misusing the word like. But i think. This coming out of the great need to this topic to be talking about where you started it was ugly in august and apart from him was talking about gifts and now with this movie i began as a Bollywood Movie im thinking about this i have a question for you twenty four from twitter i am perenna says i would like to ask twinkle about the thought process she went through when she decided to make a movie on the topic which is considered a to boo in india shes the producer and putting a lot of money into the movie was she apprehensive of the movies come natural success. Right at the beginning id like to see that if i was really making a movie for commercial success or that sort of movie i would have to blow up eleven cars in the first scene and then id be guaranteed a box office hit. Making a movie about menstruation was really for me not about commercial success as much yes we do want the movie to do well because if we make profits then other movies with a strong message would have the courage to go ahead but. It was just more than anthem story that i found compelling when i first read it i was doing some research for a column on menstruation and i read about him and it just gripped me because here was a man from a very conservative conservative village who encountered a problem when he realized that his wife was using rags and unlike other people he didnt think that i need to and more money and then by her side if you beds he said im going to make her a local sanitary pad and i thought that was fascinating the other thing that i found very appealing in his story was the fact that he at this point of time only sells his machines to n. G. O. S and womens groups and enables them to underly really hood as well as giving them access to look a sanitary pads. When i saw his talks the thing that really appealed to me to make a movie about him is that theres a certain whimsy about him as a man whos doing a very serious they really doesnt take himself seriously which lends very well to cinematic narrative and and so with badminton let me just show you a clip of american athame and hes talking about why its so important for him to do the work he does its not about money its about the work this is a thing i havent. Computing giants even from the difficult. To compute method. Im pursuing on cement here. What is most in this im going to make india as a person using country in my life. In this were going to provide not person a million dollars. Thats what im not running after this bloody money im doing something serious to go he was on the set with you here he is with the star playing him also your husband actually kumar and you american awesome on the set what did he make of his story being made into such a huge film. Again i dont think he was really bothered about you know fame or money for that matter he was very interested in the movie that the protagonist and actually who plays him has the right posture for well there are so he was sort of obsessed with that no matter what we were doing he was like no but a welder doesnt stand like that and i said well there are only you know a handful well those who really know that you dont hunch over in that manner i think of for him its culmination of his lifes work and he can see that and i kept telling him that were going now youre immortal your work is immortal and that sort of pleased him i guess show you a quote from the director and he says this is its a childrens film it must be seen with families we dont want to teach or preach our film is Pure Entertainment debate or defend us going to work the idea of were not going to do you are not going to do a lecture were not doing a documentary were going to have fun with this. You know i think its a wait and watch kind of thing really want to see if that happens and id be very happy if that happens given the fact that there was so much like i was talking to the other day its not necessarily about the taboo its about the lack of full conversation and its the still cant actually get people to sit together and try to screen and watch this subject and talk about it i think thats something thats with the pain of the victory of this year in the menstrual aging space and the so few people who are going in this because jeb and i are good friends as well i think its just about how can we get these people to talk about it and if it really happens nobody more excited than us i guess and speaking. Of that theres a beautiful love song and this film which is already a hit song its called i disappear. And it means that youre always going to go on together today on what its a love song between the two main characters have a listen have a look. At the. Budget its. A. Good. Movie. To. Learn. This idea that perry is a shameful is something that is central to the film to the story of american author and he says here on twitter periods are not shameful attitudes towards it are weve initiated the conversation its time for you to nischelle to around you try and teach men and women about periods what they are how do you even start that conversation. The very first thing as we believe when we start in the station we try to talk about the science of what we do not do that and that was directly but in india this was us and happening. And if you talk to the birds and the women around back it would create a barrier so what we do instead talk about the science you know if you wish to also talk about that what is the Science Behind this wish and what actually happens and. I believe women and those in villages adolescent cities nor bad so what we want to talk about with the men who are having kids is very important for men but they do not know theres a connection to convince fission and say if a woman is not menstruating they cannot have kids so once you make those connections like inspiration and a purpose connected it makes this place them to other men also to focus on that and then thats a broader woman actually support in terms of an answer supported by the products or even support in terms of you know household in this life is so the simple connections makes a lot of sense so we do it and then we feel like who is talking as a partner someone like who is close to them are someone whom they can trust would be a teacher in schools it would be the parents it could become and he woman whom they are interacting day to day basis the other one was to communicate we never talk like a marquee medical legal duty Program Trading up and theres regionally i write talking to the girls and women directly because we feel legates comics is very important. Difference show is about as this is resonating here i know that you have a product questions affordable menstrual pads for people very low incomes and looking at it right here when you share this new show things to people tell us take the action because i think thats very telling. Sure i think for us the bags were the request from the woman that we were serving who were giving birth to babies and they have another bad thats called a postpartum hey jean which is very different because what you observed was vitamins documents and then women started using up to what. They were like well do you have sanitary pads for us to start you know using regularly after that because we love your product and have product was created with women with the needs they had and the gynecologists and their clothing street in d. C. Thats not distraction coming from us and for us the court of public isnt as has been reading products that women want to meet and like i said before emancipating the something that we enter because we start a huge need that was missing in the market and clearly saw it as the. You know we we came up with. The regular low cost but what that woman kept telling us was we need out of ten because were going out to work we want that comfort you know we dont want rushes and be willing to be the some out to do that and i think thats how our conversation started with women who are giving birth to babies and then there are and we launched our with the doctors who today recommend to call want to share this thought with you it comes from our online audience and they say. Dont say this out loud boys arent supposed to know about it staying on the insecurities we go through hiding it i feel that this film is surely will reaching stat idea about stigma how do you go about and i dont want to spoiler alert here but how about how do you go about talking about Mental Hygiene in a bollywood film. Its a story so because its going to them story it weve been completely unapologetic about the fact that its about menstruation its about sanitary pad. But the a of what to be done and what i think he has achieved is that hes also made sure that for the first five minutes when you see the movie perhaps youd be uncomfortable because now youre addressing a topic that you never dressed before but after that youre immersed in the story and all the things that even spoke about about you know how he. He interacts with women by people close to them talking about how he says that he has calling childbirth which is important to men with menstruation is something that is also there in our food where the protagonist realizes that you know perhaps if his wife continues using and i do make rags it could lead to being you know sterile so weve done that and also what weve done very clearly is that our messaging is such and because of modern anthems character its not a preachy movie its not a movie where we are going to give us some in because even as as a mother i know that if im going to give my children a lecture then im like a Television Remote my mouth is moving but nobodys really listening so here we are again made it in detaining weve made it really and still a message hopefully will come through loud and clear. And get it was anything you want to go is not often that you get the producer of a major movie a ballot to open right here to talk to you. Want on swindle. I think my biggest question to twinkle would be did you think of any large scale outcomes that this movie would have you know idea and ten definitely you talk about it as a conversation store starter a story that you want to kind of communicate an inspirational person but beyond that i think for people working in the space if you had an outcome in mind its easier for us today since behind that outcome because when the use of there is i mean look at least on the other Womans Health advocate its a its a long way to doesnt just start with menstruation goes all the way to medical and if youre menstruation isnt right then it effects you in different parts of your late ill about the disposal great like were working with. A twinkle has to say. So when i began this journey i first wrote me a column in two thousand and fifteen it was my first column in menstruation and then i wrote a book in two thousand and sixteen about this and finally two thousand and eighteen we have the movie i think for me one yes the conversation starter was very important the other thing i was looking at this in two ways there was a movie and there was also an issue a problem and it was something that i as a woman you know identify with even today if you ask me after doing all this research if i when i go into a temple i have to fight against my ingrain conditioning saying that im not committing a blasphemy and and i thought to myself that even as a progressive woman if these thoughts in my mind that what about the rest of the women who are probably not spend so much time researching a subject like menstruation so one is trying to dispel the taboos the other thing that i was talking to were going to also about at this point his pads are ninety percent biodegradable and after the firm im hoping to raise funding to make it one hundred percent biodegradable so that we do have a sustainable eco friendly way of managing during our period and and also to help him get his machines into more states and so that a lot more women can use them and earn their livelihoods as well as have access to beds just my larger picture yeah i think my question is on that line only. When. Dr of the conversation for follow yes its going to have thank you for what do you. Want to have like can i share this with you because this is from akshay kumar the star of the film and this is what he hopes the film would chief have anything so with the help of awful if we were able to make even the slightest change a little starting a conversation in peoples living room about Menstrual Hygiene i will be happy since it is treated as such a taboo subject not only in rural areas but also in cities. Of course the big idea is to. Make a change we have to get the first hopefully the rest of the reform so twinkle and not ready says around thirty Million People could watch the movie or the related content when they start discussing this its no more. Thats a lot of pressure is that possible could you maybe do that for india what im really happy about is that even before the movie is released once the trailer was out there the conversations already begun i have seen men who in all these years have never spoken about sanitary pads or menstruation or period discussing it we. And as time is going by i look at you know a lot of women who are not talking about this who are shy. You know taking pictures holding a sanitary pad up in their hands so once theres a certain shame and embarrassment that disappears then perhaps you know a lot of women maybe in rural areas who are using rags and leaves and things like that will say ok maybe we need to manage our budget in whatever way possible and sacrifice Something Else and go to the husband say you know maybe you dont need to buy your sigrid or your beauty and i need sanitary bags and im hoping that will take place slowly after watching this for im looking at a picture here of you should university from earlier on this. Year in your press tour talking about pacman here and here you are with Malala Yousafzai which is unusual you had that conversation. You should spend of how big this is and then addressing the gini as well what is this like the idea that this is global its not just about menstruation a Mental Hygiene in india people around the world are really interested. And the other thing also i feel that the other thing that i want to talk about is why sanitary pads are treated as luxury items and why are they tax and theyre taxed all over the world theyre taxed in india twelve percent theyre taxed in the u. K. Theyre taxed in many states in america and i think again its because women as a group were not standing up and relieve and because of this embarrassment about our own biology were not standing up and say that this is ridiculous you know why is via great tax return seven states why are condoms downstream india and why not sanitary pads let me just bring in this thought here first of all. Should reach out to the rule areas of india but it turns out to be a revolution india as far sanitary pads are concerned. This is what you do all the time been doing this for many years do you think that a movie might be a great educational tool and this one in particular yes absolutely because the dogs stop you know. Shows during those years lovable across the country and across the globe so i think the men would get a lot along with the girls and that would help. Im looking here at some of the projects that you are doing that are doing right now right now and its about getting access to mr ration products to sanitary towels tell us about the idea of the simplicity idea is a beta about people being out of buy parts and then helping other people in other parts of the world. Sure so i said six indicate that about eight hundred million women men straight every single day and more than half of them dont have access to and told us to be able to wait access and education around it productive help play cycle we launched this campaign called girl with confidence dont shop in the us to be totally launched in the u. K. Pretty soon as ok we want women who can afford to buy thats for themselves and people dont need a bad woman in need so basically i am buying a packet of myself i will donate exactly the same package to a woman in india this nigga can bring in a global collect dubois of woman to not only help and i would themselves to help others but help empower other girls in need as i write and jaideep i love this on the street here periods will not stop me parry it at your company. Now. You have so back to be the fact it is going to be incar freedom from seem to create this avenue across india in seven states and we tried to follow you just out biggest drop in to different but we talk about the famed. Group and we like the Biggest Campaign forward if you talk of growth we are also working with them in the model s. I disagree with. Us on what i will mean for the fans are going to clamp on to us and what the third one back up on the u. S. Might be rid of Creation Program so in this program. If your cost to school go to probability over across india twinkle and you are doing this extensive press junket you are talking about Mental Hygiene to the whole world are you but yet. I think i think i probably get tired of this once i hit menopause and. Its so late every month i think some part everywhere isnt it with me all right thank you so much trouble cant wait a bar i am going to remember back conversation contin. Its online using hash tag stream i will leave you with another song from the film. Or you know. About the kind of band of. Soft like a little bit edgy because you mention the mcnicholas of an opera. On counting the cost the problem with dab also every year the rich and famous discussed making the world a better place but for who moves are afoot to open up and travel across the african continent plus the link between seafood may but in time im counting the cost at this time on aljazeera. Aljazeera. Where every. Step. You stand the differences. And the similarities of cultures across the world. Aljazeera. What makes this moment this era were living through so unique this is really an attack on its truth. Itself is a lot of misunderstanding but the distortion isnt of what free speech is supposed to be about the context is hugely important level wise to publish if you have a duty to be offensive or provocative or whatever it is people do. Setting the stage for a serious debate up front at this time on aljazeera. Women and children among the dead after a civilian warplanes target a market then a hospital in the rebel held province of