Alexandrion Group: global outlook
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Romania’s Alexandrion Group has enjoyed success at home and overseas, with its products being popular in more than 50 countries. Here, we look at the history of the brand and how it plans for further success in the future.
Alexandrion Group’s portfolio features a vast array of spirits
With historic roots that stretch back to 1789, Alexandrion Group commands some of the most powerful brands in Romania. Combining heritage, tradition and experience, the company has built a global reputation for its exciting, high‐quality drinks offerings.
More than 20 years ago, Alexandrion Group took a major step towards solidifying its position in the drinks industry with the establishment of Alexandrion Distilleries. Nawaf Salameh, the founder and owner of Alexandrion Group, saw an opportunity to invest and become a major shareholder of the distillery that was producing the group’s flagship brand, Alexandrion, in Crete, Greece.