Details
19 July 2021
AKA Asia has won a slew of new business during the first half of the year, the more recent ones being Viu and Tourism New Zealand. Viu named AKA its retainer PR agency in June while tourism New Zealand appointed the agency for creative PR-led retainer services, as well as to conceptualise and bring to life an integrated campaign to boost the country's aspirational appeal after a pitch held in April.
It was also reappointed by Burger King Singapore for PR and social media duties, supporting the brand in its Taste of Singapore campaign for the second year. Building on the success of the campaign that introduced social distancing crowns to Singapore in 2020, AKA has also partnered with the brand on its priorities throughout the year including the launch of the Ultimate Double Salmon Burger and its April Fool's introduction of the controversial Chocolate Whopper.