Realty
The dilemma for agents is how to reach the new socially savvy buyers and sellers without saturating their own social audience and employing a ‘spray and pray’ method of marketing.
Realty Technology Labs, a part of Realty Media Group, has been working over the past 2 and half years to develop hundreds of local social audiences in Australia. Presently reaching property buyers and sellers in 9,000 Australian suburbs by harnessing the power of over 600 local Facebook pages, RMG enables its 7,500 agencies to enjoy the benefits of instantly publishing all of their new listings to a highly targeted geo-based audience in specific areas.