After long R&D, Woolworths chooses kraft board for its avos
Shoppers at Woolworths will be seeing a lot more cardboard packaging in future, like the kraft board cartons for their 'ripe and ready' avocado, rolled out to all varieties this year, and speciality tomato ranges.
“The transportation of ‘Ripe and Ready’ avocados from farm to distribution centre to store and then into customer’s homes requires a gentle but robust packaging choice,“ the company notes. The 'ripe and ready' avocado kraft boxes (made from 63% recycled paper) equates to an annual plastic saving of between 35 to 40 tons and is covered with a fully recyclable shrink wrap.