After fast growth, e-pharmacies eye customer loyalty
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Home collection for diagnostics saw strong growth. Dr Lal PathLabs saw collection numbers rise 16 times since April
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It took a pandemic to realize the potential of telemedicine and e-pharmacies as a technological revolution in the healthcare space. After years of being under a regulatory quagmire because of lobbying by brick-and-mortar pharmacies, the segment witnessed a massive shift as India went into a lockdown in March to curb the spread of covid-19.
There was a radical change on four fronts that prompted the adoption of these platforms, according to Prashant Tandon, 1MG founder and chief executive officer.