MARE ISLAND, CA - Fueling their desire to create a month-long Earth Day celebration, Redwood Empire Whiskey called on Affinity Creative Group to develop a 360-degree campaign bringing together the whiskey brand and its reverence for nature.
The Sonoma County-based company, Purple Brands, launched the Redwood Empire Whiskey label in 2017 to create a series of high-class whiskeys that pay homage to the company’s roots in the Northern California Coast––home of the giant California Redwood trees.
Purple Brands and Affinity Creative collaborated on Earth Month With A Redwood, a promotional campaign to celebrate Earth Day, Arbor Day, and the birthday of esteemed naturalist John Muir. This campaign augments the ongoing initiative with Trees For The Future, an organization responsible for planting over 200 million trees since 1989. Redwood Empire Whiskey has committed to planting one tree for every bottle sold, and through this partnership, has planted over 225,000 trees to date.