'Safer and healthier': JD sees China organic product sales boom after establishing Organic Alliance with brands
E-commerce giant JD has seen a boom in organic product sales in China after working with brand partners to establish the country’s first-ever organic alliance, with the firm saying demand has been boosted by consumers seeking 'safer and healthier' food.
JD established the Organic Alliance earlier this year in August alongside just over 10 brand partners, but in just a few months this has grown to over 20 partners.
“The Organic Alliance covers a diverse range of brands from food to maternal and child brands. We now have over 20 well-known domestic and foreign brands in the alliance, including Bellamy’s, Wyeth, Abbott, Anchor, Telunsu, Shengmu Organic Milk, Seamild, Junlebao and more,” JD FMCG General Manager of Packaged Foods Xiaojun Wang told