Speaking with
GamesIndustry.biz recently, the Detroit-based developer doesn't shy from sharing this fact when talking about his motivation for developing Never Yield, which launched on all major platforms this month.
He was told repeatedly by studios that he wasn't good enough to be hired. Despite this, his journey led him to be featured on Nintendo's Indie World showcase this past April.
Jones' story echoes that of many who are unable to break into the industry. It also speaks to the fact that Black people only account for 2% of the industry, as reported by the IGDA.
He shares that he was frustrated as the industry just wasn't welcoming to him. So, he decided to develop Never Yield entirely by himself as a "last hurrah."