Posted 6 hours ago
AMES, Iowa – Despite a growing momentum for initiatives aimed at creating more diverse and inclusive work spaces, several barriers still exist that limit the success of these efforts.
To implement meaningful change, a team of researchers says a holistic and systematic approach is needed to ensure practitioners, educators and researchers are all working from the same playbook. In a paper published by the Journal of Public Policy & Marketing, the team examines the role of marketing in fostering diversity and inclusion in the marketplace and provides several recommendations to advance diversity-and-inclusion-engaged marketing.
Samantha Cross, an associate professor of marketing in Iowa State University’s Ivy College of Business and a member of the research team, says the recommendations are based on results of three studies, which included workshops and conversations with individuals working on diversity and inclusion efforts. The research builds upon a previous study of multicultural marketplace well-being, which aims to foster positive experiences for consumers across all cultures through proactive interactions with one another.