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This week Adobe Inc. released some updated software for companies to target customers with advertising and offers using the brands’
own data as opposed to third-party cookies. More and more, third-party cookies are being eliminated from websites due to consumer concerns regarding unwanted tracking across the internet. Many web browsers already block third-party cookies, and soon even Google Chrome will block them. The new Adobe platform,
Real-time Customer Data, will let its customers ask consumers for permission to use their information. With this new software, a consumer will likely see clearer information about how a website uses their data and why they are being shown certain personalized experiences.