Adobe brings first-party commerce data to customer data platform

As enterprises step up efforts to enhance customer experience, Adobe is integrating data from its commerce suite into its Real-Time CDP (customer data platform) to help drive personalization.

Related Keywords

Ryan Fleiss ,Us Health Insurance Portability ,Oracle ,Oracle Service ,Adobe Commerce ,Real Time Customer Data Platform ,Adobe Real Time ,Adobe Experience Cloud ,Unity Customer Data Platform ,Segment Match ,Adobe Experience Platform ,Insurance Portability ,Accountability Act ,