Adobe and Digital Experience: What's Next for the Software Giant?

PHOTO:
Sundry Photography
Adobe holds its annual Adobe Summit this week, held in a virtual setting for the second consecutive year due to COVID-19 precautions.
And though it’s sad that more than 20,000 attendees, who usually descend upon Las Vegas to get the latest from the digital customer experience software giant, won’t get that chance — missing out on incredible food, entertainment and in-person appearances from famous people, to boot — it’s kind of fitting that Adobe’s tasked with putting on a digital show again. Can they walk the walk?
After all, that’s the promise of the San Jose, Calif.-based 39-year-old company: help businesses provide digital experiences with “a comprehensive and integrated platform and set of applications and services through Adobe Experience Cloud that enable brands and businesses of all sizes to create, manage, execute, measure, monetize and optimize customer experiences that span from analytics to commerce.” 

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