Mayank Bathwal, CEO, Aditya Birla Health Insurance×
In mental health, first is counselling support, and not necessarily hospitalisation: CEO Mayank Bathwal
Aditya Birla Health Insurance is offering customers mental health support in terms of counselling and consultation, apart from hospitalisation expenses, under its new comprehensive health insurance policy.
The move comes after the insurer’s experience with a mental health helpline for customers during the Covid-19 lockdown that registered a lot of interest and calls.
“Mental stress levels had gone up during the Covid-19 lockdown. People were at home, income levels in some cases were impacted, or just the pressure of dealing with so many things. So we started a mental helpline for our consumers free of cost. We were expecting not too many people to call because normally there is this taboo around that. But we were positively surprised that so many customers of ours actually use that facility,” said Mayank Bathwal, CEO, Aditya Birla Health Insurance, adding that they then decided to make it a part of the product offerings.