adidas celebrates Pride Month with 'Love Unites' collection

BusinessWorld
June 7, 2021 | 12:05 am
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ADIDAS’ 30-plus collection ‘Love Unites’ draws inspiration from the DIY culture that has played an important role in LGBTQ+ sport communities.
ADIDAS’ 30-plus collection ‘Love Unites’ draws inspiration from the DIY culture that has played an important role in LGBTQ+ sport communities.
IN CELEBRATION of Pride Month 2021 this June, adidas recently released its “Love Unites” collection in the local market.
A 30-plus collection, Love Unites draws inspiration from the do-it-yourself (DIY) culture that has played an important role in LGBTQ+ sport communities. It was also released alongside a global campaign spotlighting influential members and allies of the community.

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