Adv.
When Salman Khan announced his much-awaited Eid release ‘Radhe: Your Most Wanted Bhai’ would have a hybrid release, there were mixed reactions all around. With theatrical release mainly in the overseas market besides a negligible number of halls in India, “Radhe” dropped on the pay-per-view (PPV) platform Zeeplex for viewers in the country. The industry was looking at a new way of taking films to the viewers, one that had never been tried out in the country before.
A week after the film’s release on May 13, the question doing the rounds among fans is an obvious one: Is “Radhe” a hit or a flop, given its new strategy of hybrid release?