Adelaide Fringe will be a bellwether for arts events in the COVID era

Sezen Bakan
Photo: Trentino Priori.
The world’s second-largest Fringe Festival, which is about to open in Adelaide, will be a bellwether for future arts events.
The Adelaide Fringe, which sold 853,419 tickets in 2020 and is a city-wide party, has made several adjustments to comply with South Australian COVID-19 guidelines and regulations as well as introduced new ways of enjoying shows and supporting artists.
Some of these include offering tickets for at-home viewing of productions, ensuring in-person audiences maintain 1.5-metre distances, and having venues operate at 50 per cent capacity.
Adelaide Fringe head of program operations and business development, Jo O’Callaghan, said an additional ticket-type has also been created to help artists earn decent profits despite not being able to sell out venues.

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