Addison Rae Launches Into Skincare with ITEM Beauty
March 11, 2021
TikTok star and actress Addison Rae expanded her growing empire into the skincare industry this week with the launch of ITEM Beauty. The new line is a collaboration between Rae and the beauty brand incubator Madeby Collective. With a strong focus on Gen Z, the new products are dermatologist-tested, free of parabens, phthalates, talc, and mineral oil.
“When I moved to Los Angeles from Louisiana, my entire attitude about skincare changed. I went from a super humid environment to a drier climate, which forced my entire skincare routine to change. I tried a lot of products and did so much research – I was struggling to find the perfect products. When I launched ITEM, I knew that I wanted it to expand into skincare so we could create products that were effective, clean, and easy to use,” says Addison Rae. “Makeup and skincare go hand in hand in my mind. My goal with our debut skincare line was to make it a great first step for young people and easy to use, starting with cleansers and moisturizers for all types of skins.”