Adam Jones
Adam Jones has been trying to recreate the pub in his own flat during lockdown, with mixed results. “I’ve been buying those mini kegs,” he says, before emitting a small groan, the suppressed memory of a Saturday morning headache rising to the surface. “It’s not quite the same though, is it?”
For Jones, who is 30 and originally from the tiny village of Froncysyllte in north Wales, the pub is more than just a place to overcook it on a Friday night. It’s histhe main source of inspiration – the inanimate muse – for his namesake brand, which takes old Tetley, Carling and John Smith beer towels and chintzy pub artwork, the ephemera and tchotchkes of the Great British boozer, and turns them into printed shirts, sweater vests, trousers and tote bags that are sold in concept stores in Seoul, London and Berlin. Clothes that are loud and heavy with reference. For the pub and from the pub.