The rising temperatures have led to a significant increase in the sale of air conditioners (ACs) and branded coolers in Prayagraj. Consumers are showing a preference for energy-efficient and easy-to-operate inverter and smart ACs. AC sellers in prime markets like Civil Lines, Chowk, Kydganj, and Dhoomanganj are experiencing a surge in demand, with expectations of continued growth. Dealers have ramped up manpower to handle the increased sales. Rajul Bhargava, a businessman, highlights the necessity of ACs during the severe heat, leading to purchases on EMIs.