The world is existing in a digital age, where data is among the most valuable commodities for a business. Data is consistently collected and utilised across society and industry alike, becoming a necessity for the continuation of the world as it exists today. However, this crucial need brings significant risk, with companies and individuals both in danger of cyberattacks. Therefore, to ensure security in the face of such threats, cyber protection is a must-have for all; with companies like Acronis forming to defend against such challenges. Founded in Singapore in 2003, Acronis is a Swiss-Singaporean global leader in cyber protection. Senior Vice President Sales APJ & MEA and Global Channel, Pasha Ershow explains the fundamentals of this offering. “What is cyber protection? It's a combination of cybersecurity on one side, and then data protection on the other side. The thing is that only the convergence of these technologies can protect you in the modern digital world.”