Acquiring Satellite rights of RRR for an astounding amount of Rs. 325 crores a poor decision by the ZEE Group?
Jr NTR, Ram Charan and Alia Bhatt starrer RRR have been acquired digitally by ZEE Group along with satellite rights for an astounding amount of Rs. 325 crores in all languages - Telugu, Tamil, Kannada, Malayalam and Hindi. No, the film is not getting a direct OTT release. RRR is set for a grand theatrical release. Only after hitting theatres, the film would be streamed digitally. RRR was slated to release theatrically on 13th October 2021 on the occasion of Durga Ashtami but it seems that the makers have pushed the release date to January 2022 on the occasion of Makarsankranti due to the second wave of ongoing Coronavirus.