May 4th 2021
18:17
On day two of Econsultancy Live: ‘What’s next for CX?’, Elisabeth Ward, accessibility expert at Scope, speaking to Econsultancy Editor Ben Davis, gave an overview of disability in digital including how the pandemic has in some cases exacerbated accessibility issues.
More than fourteen million (or one in five) people living in the UK are disabled, meaning as many as 40% of UK households house at least one disabled person. Despite this group making up such a large proportion of UK customers, they are still 50% more likely to face barriers in digital spaces than non-disabled customers.
“The collective spending power of disabled people and their households, often called the Purple Pound, is estimated to be worth £274 billion per year to UK businesses, but 7 in 10 customers say they will click away from a website that they find difficult to use.” Ward revealed.