Accelerating the Tour de France with a Revolutionary Viewing Experience
Pam Casale, SVP, ITaaS, Cloud Portfolio, Dimension Data
Pam Casale, SVP, ITaaS, Cloud Portfolio, Dimension Data
Technology is changing every facet of how we live – how we shop, travel, bank and get medical care. It’s not surprising that technology is changing the way we enjoy our favorite sports. Thanks to the proliferation of mobile devices, mobile applications, WI-FI and social media, spectators can be anywhere in the world. No matter how far away they are from the arena, the stadium, the field or the track, sports marketing companies want fans to be more intimate with their favorite teams and athletes. Connected fans are loyal fans and with more sports to choose from, fan loyalty and engagement is core to many programs.