Abu Dhabi: Abu Dhabi will now be uniquely showcased on TikTok following a new partnership between the emirate’s culture regulator and the social media giant.
The Department of Culture and Tourism (DCT Abu Dhabi) announced its partnership with TikTok, including the launch of the Visit Abu Dhabi channel — @inabudhabi — on TikTok. It has also encouraged TikTok creators to mention Abu Dhabi in their clips using the channel handle.
Through the collaboration, the DCT Abu Dhabi aims to engage content creators, and depict the emirate in a creative, authentic manner. In doing so, it hopes to reach audiences around the world, and encourage them to include Abu Dhabi as part of their future travel plans.